Global study on the future of urban mobility, resulting in 32 investment opportunities accelerating the paradigm shift from “General Motors” to “General Mobility”.

Research in Colombia, Brazil, UAE and South Africa focused on the level of social and environmental awareness of global citizens to support investments into alternative fuels.

Redesign of new car purchase customer journey, delivering a set of new service innovations based on resolving unmet needs throughout the experience.

Chevrolet brand repositioning in Brazil.