Design of purpose and activation plan for brands Brahma, Skol and Antarctica (Brazil), and Leffe (Belgium), through the development of the Brands For Good (BFG) methodology.

Onboarding program for Sales & Marketing teams in North America.

Engagement in the creation of AMA, Ambev's first social business, in partnership with Yunus Social Business.

Brand repositioning for the non-alcoholic beer Brahma 0,0%.